WE'RE ALL MARKETERS

DRIVE SALES FROM SOCIAL MEDIA,

NO MATTER WHAT YOU SELL.

We're All Marketers E-Book

We're All Marketers E-Book

$10.00Regular Price$7.00Sale Price

✅ Evergreen marketing to gain attention

✅ How the best market... and how you can do it too

✅ Understand the new landscape

✅ Spend less time marketing

✅ Finding a winning niche

PERFECT FOR BUSINESS OWNERS, 

ENTREPRENEURS, CONSULTANTS & COACHES!

ERIKA CLARY

Salon Owner, Stylist, & Barber >

(Hover over me!)

RUDY SANCHEZ

Certified Health & Life Coach >

(Hover over me!)

TISHA PELLETIER

Author & Small Business Owner >

(Hover over me!)

WHAT ARE THE EXPERTS SAYING?

"We're All Marketers is one of those books that is packed from start to finish with such wisdom that I found myself often needing to pause after a page, passage or checklist to integrate his thoughts into my life. I found myself consistently saying, "YES!" as I read because the principles were both simplistic, easily implementable and impactful."

 

-Dennis Yu, CEO BlitzMetrics

"To be sure, there's plenty about marketing resources for business professionals and entrepreneurs out there. But the book is about so much more than that. We are all marketing ourselves every day, whether that is asking for a raise, raising money for a nonprofit or selling yourself to a client, you're always marketing."

 

- Shama Hyder, CEO at Zen Media, Keynote Speaker, Forbes & Inc 30 under 30

"Nico De Bruyn's first book, We're All Marketers, is for people who choose to lead. It's a blueprint for helping to make changes happen in which Nico invites the reader to see that all marketing is built on a foundation of principles. Principles what once understood can help you better understand and thrive in today's digitally connected ecosystem."

 

- Chelsea Peitz, National Director of Social Sales at Fidelity National Financial, Author of Talking in Pictures: How Snapchat Changed Cameras, Communication, and Communities

"Nico De Bruyn's book, We're All Marketers, is a no-nonsense guide for everyone. We all market ourselves every day. Whether you are seeking a raise, collecting money for a nonprofit, or selling yourself to a client, you're always marketing. We're All Marketers will help you thrive in today's digitally connected ecosystem. I highly recommend it."

-Richard Phillips, Bestselling Author of The Rho Agenda

"We're All Marketers is a must-read, for anyone in a leadership role. Nico De Bruyn's elegant blueprint for change brilliantly explains principles that can empower us all to thrive in today's digitally connected ecosystem."

 

-Will Pemble, Author of Goal Boss: The Art & Science of Getting Stuff Done

"This book takes a comprehensive view of marketing, which is refreshing in this day and age of growth hacks and marketing "strategies" based only on social media. Nico left no stone unturned to find marketers of all types and with all levels of experience to interview for this book! And we get the benefits of his fearlessness in seeking and asking to interview all these knowledgable people. We all market in some way, and we can all learn something from this book!"

 

- Krista (Majamaki) Fabrick, Marketing Consultant, Speaker & Professor

"Nico's new book is the exact true embodiment of his global empowering message of "We're all Marketers" and is one of the first marketing books I have seen that lift it from the stereotypical narrow marketing field to extend to all humans day to day life!"

 

- Mark Metry, Host of Humans 2.0 Podcast, Founder of VU Dream



✅The 20 foundational principles of marketing
✅The new rules of digital marketing and how understanding them will set you apart
✅How experts have applied them in their careers as well as case studies and examples
✅How to use the marketing principles from the tailored checklists in your marketing strategy today

INSIDE THE BOOK

The digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles.

 

We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!

JOIN THE COMMUNITY

DEEP DIVE INTO WE'RE ALL MARKETERS

Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year.

 

Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go?

 

We’re All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.

 

Inside this book you'll learn:

 

➡️The 20 foundational principles of marketing

➡️The new rules of digital marketing and how understanding them will set you apart

➡️How experts have applied them in their careers as well as case studies and examples

➡️How to use the marketing principles from the tailored checklists in your marketing strategy today

 

The digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles.

 

We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!

WE REALLY ARE ALL MARKETERS!

I wrote this book to supplement my lack of knowledge in marketing, especially as I was going into the field with no formal training. I mean, what good is a nutrition degree when I wanted to learn how to be a marketer?

 

Through the process of writing this book I've learned so much and am now a marketer and growth hacker!

 

To learn the ropes I went and talked to all of the greatest marketing minds I could think of: Dennis Yu, Wendy Stevens, Steve Backcock, just to name a few. All of these marketers really illuminated 20 go-to principles that helped them be the best in the game. 

 

Anyone, seasoned marketing veteran or a newbie, can take these strategies and apply them to help yourself or your business. 

YOU ARE A MARKETER.

In today's consumerist, digital, interconnected environment, it's become a necessity.

 

Everyday we craft messages and stories, whether for ourselves, our companies, or our organizations.

 

Learn the basics of marketing because this is a powerful gift but how you chose to use it is largely in your hands.

We're All Marketers E-Book

We're All Marketers E-Book

$10.00Regular Price$7.00Sale Price

WHO'S LISTENING TO WE'RE ALL MARKETERS?

The City Of Tempe

ASUG SAP

THIS IS YOUR OWN PERSONAL MARKETING BLUEPRINT TO PULL IDEAS FROM.

The  Definitive Guide to

MARKETING

✅ Understand the NEW marketing landscape

✅ How to make messages spread

✅ How to develop a winning brand

✅ The way that the best brands stay authentic as they scale

✅ The manner of finding a winning niche

✅ How to matter in today's culture

✅ How to find and harness attention 

✅ Setting up an action plan and objectives

✅ How to develop your message

✅ Making your marketing evergreen

✅ How the best brands tell their stories...and how you can do it too

✅ Unlocking social selling

✅ How to set up value-driven marketing 

✅ How to ALWAYS educate, entertain and engage with your customers

✅ Setting up and distributing a content series

✅ The best manner of LOW-COST experimenting

✅ Being resourceful in marketing

✅ How to spend less time marketing...

✅ How to spot the gold in your data

We're All Marketers E-Book

We're All Marketers E-Book

$10.00Regular Price$7.00Sale Price

WHAT ARE THE NEW RULES OF MARKETING?

You can’t win if you don’t understand how the game works, and that is why it is critical to learn about the new rules. You can’t win a game of poker if you don’t know how to read your opponent’s bluff or when to fold. The same goes for marketing, and one of the key components is to understand the real meaning of social media.

Up until this point, you have probably experimented on social media — made a Twitter, Facebook, Youtube, Instagram, LinkedIn, Medium, Snapchat, Reddit, Pinterest, Tumblr, or TikTok, account, right? Maybe you’ve followed a few people, posted a few things. Have you had any success?

You are now entering a new world of media, called “New Social.” New social is a term we use to describe the current state of the Internet, where the boundaries of online and offline are blurred. This new age of digital media is only about ten years old, which is astounding considering it has become so intertwined with our daily lives.

One definition for social media is where people connect, communicate and, collaborate that is a definition for traditional social media. But there’s a bigger definition that I would really encourage everyone to start thinking about, and that’s the idea that people are now the media. Now let that sink in, people are now the media. Social media isn’t so much about platforms that are used. People think about the Snapchats and the Instagrams but those come and go. Rather social is about how we make decisions and how we are influenced now. All of these decisions are very social media-driven and this gives way to this idea that people are the media. 

To see this idea in action, think about your own habits. What is your criteria when selecting a new restaurant to try? Where do you go to find that information?

 

For most people, there are two options:

• Grab your phone and ask a friend or friends.

• Use a platform like Yelp to read reviews on the restaurant.

 

Which sounds is more convenient for you? Which one do you do? For both sources, you rely on others’ opinions, but with social platforms, such as Yelp, you are able to not only find nearby restaurants, but also hundreds of reviews from past customers. You will learn to adapt to this new world and start to view digital and social media not as separate from the physical world, but rather an extension of it. Technology will bring us closer together as we become ever more immersed in the social media ecosystem of our culture. Focus on ways for your brand to connect these two worlds, leveraging both to reach new customers and keep those that have already engaged with you. 

What about our movie preferences? Before going to watch a new movie, where do you go to find out if it was good or not? Again, you can go ask a friend, but what if it just came out or none of your friends are interested in that particular movie? That’s why we go to websites like Rotten Tomatoes before even entertaining the idea of sitting through that movie. This influence of the collective opinion is the power of social media: you, the customer, completely change how we all make decisions. We used to talk about social media as something we use, but now it has become the ecosystem we call home.

In 2012, “Forbes conducted research to see how consumers engage with different organizations and businesses such as retail, hospitality, entertainment, and financial business through social media networks. They found that a whopping 81% of respondents admitted that recommendations and posts from family and friends directly impacted their buying decisions, while 78% of people said that social media posts of companies influence their buying decisions.”

 

This study was so impactful because of its breadth: twenty thousand people across the United States and the United Kingdom were surveyed. 

So as you can see: we live in a mobile-first world and its time we learn to use that as a tool for us!

BRAND IS EVERYTHING

“Our Blades are F — king Great!”- Michael Dubin, CEO, and co-founder of Dollar Shave Club.

These are the words that would launch a small start-up, that practically no one knew about to one of the dominant players in the men’s grooming industry. Is that the secret of being a successful marketer? To launch campaigns with cuss words and dry comedy? Possibly, but you would get a ton of backlash if you were to do that with brands such as Apple, Microsoft, J.P. Morgan, Bath & Body Works, JCPenny. Why? That is not their brand, but it sure is that of Dollar Shave Club, and that’s why it works.

When I started learning about brand and brand building, I thought it would be simple. A brand is just a logo and a name, right? Well, that is a part of it, but that isn’t the full story — not even close. As I began to study what makes some brands so successful, I began to understand that they all have something more than just the product, service, or commodity they are selling.

“When you are playing in the commodity space, which is to say that everything, more or less, can do the same function such as the same cup of coffee or the same razor you have to find other ways of standing out. For most people, this means building a brand,” Michael Dubin said.

We are more than happy to pay a premium for Starbucks, Whole Foods, and Lululemon. Not because it is necessarily better, but because of the brand, identity, and the story of that company. Each sells a commodity. Starbucks with its coffee beans, Whole Foods with its produce, Lululemon with its leggings, and Dollar Shave Club with its razors.

 

Why do these companies continue to thrive?

 

Brand.

What does the research say?

“With so many direct and subliminal messages flooding the senses, it’s becoming increasingly challenging for brands to gain the attention of their target market. This is where brand differentiation comes in. When you individualize your brand from the competition in a way that’s relevant to your customers, you create a relationship, establish credibility, and ultimately increase their loyalty.” 

How can you stand out from the crowd?

 

What distinguishing trait encompasses your business? To be successful, a differentiator must be:

• True

• Proven

• Relevant

Take Whole Foods, for example.

“Shopping at Whole Foods isn’t like shopping at an average grocery store. They combine knowledgeable and approachable branding with healthy lifestyle options, going beyond groceries and leveraging their shopping experience as a whole experience. Offering local and healthy niche brands to a variety of customers with differing health needs helps

drive the point home that they value and provide for their customers with a variety of dietary needs.” 

Key points:

• They turn a regular day-to-day activity into a lifestyle choice.

• They provide a pleasant, hassle-free shopping experience.

• Customers feel like Whole Foods is their go-to healthy food mecca.

 

I never understood the extent of the influence a brand can have until I started to write this book. I was always under the impression that I was a purely logical consumer, looking for the best deals and highest quality items, until I closely examined my purchasing habits. For example, I was convinced that I bought my Apple Macintosh computer because it was the best on the market. Though it has exceptional qualities, it was nowhere the best on performance, price, or quality. When I made the purchase, I was not just buying a computer; I was buying an APPLE computer. I was buying the brand — not just any brand, but, as we saw in 2018, the world’s most valued brand. We make decisions such as the one I did all the time, maybe not with all products, but each of us has a select few brands that mean more to us than the actual product.

This influence is the exact reason why you have to prioritize brand. I have seen this strategy work time and time again. Whether it is for me or the clients I serve, the brand enables you to stand out from the crowd.

 

Not because people are always buying just your product or service, but because they are buying you and your brand.

NO FANCY DEGREE REQUIRED.

Nico De Bruyn is a marketer and entrepreneur with a flair for leaving everyone he meets better off than he found them. He is often touted as the guy who can sell anything; he even once sold empty Apple iPhone and MacBook boxes online.

 

Nico is passionate about taking hard marketing concepts and breaking them down into easy principles, which he shares in his book, We’re All Marketers. He believes that everyone should care about marketing because at the end of the day, we are all marketing ourselves, our companies and our organizations; yet most people have never received any education on how to do this in a digital, connected world.

 

Helping people is what drives Nico and this led him to start Boundless Marketing, a market consulting company focused on helping clients market effectively online through his strategic marketing principles. When he is not searching for his next entrepreneurial venture, you can find him longboarding the boardwalks or Goodwill hunting.