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Quick Guide: Setting Marketing Goals

Use this quick guide to get started on setting your marketing goals!
Justine Anderson
Justine Anderson
2 minutes

Marketing goals are specific, measurable, attainable, relevant, and time-bound objectives that a business sets in order to promote its products or services and achieve its overall business goals. Setting marketing goals can help a business stay focused and ensure that its marketing efforts are aligned with its overall business strategy.

Here are some steps to follow when setting marketing goals for your business:

  1. Identify your overall business goals: What do you want to achieve with your business? Do you want to increase sales, expand into new markets, or improve your customer service?
  2. Determine your target audience: Who are your customers and what do they need or want? Understanding your audience will help you tailor your marketing efforts to meet their needs and interests.
  3. Set specific, measurable goals: Your goals should be specific and measurable so you can track your progress and determine whether you are achieving them. Examples of marketing goals might include increasing website traffic by a certain percentage, generating a certain number of leads, or increasing sales by a certain amount.
  4. Make your goals attainable: Your goals should be challenging, but also realistic given your resources and constraints.
  5. Make your goals relevant: Your marketing goals should be aligned with your overall business goals and address the needs of your target audience.
  6. Set a timeline: Give yourself a deadline for achieving your marketing goals. This will help you stay on track and ensure that you are making progress.

It's also important to review and adjust your marketing goals regularly to ensure that they are still relevant and achievable. Have weekly or monthly checkins to see what's working and what isn't. If you have any questions about how to market or grow your business, please reach out to!

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