Not all platforms are good for all types of businesses or content types you and your business are best at. As a general rule of thumb, we recommend that business owners apply the 70/20/10 rule when dealing with what social platforms to be on. This means 70 percent of your time and resources should be going to one platform. Usually, this is one that you are doing the best from. Then 20 percent on a platform that is doing well for you or seeing good growth or returns from. And then 10 percent on e

There are numerous reasons why your social media strategy might fail on implementation, but the top three that I have encountered are niche, creative, and data. Niche: One of the most common ways is not understanding who you are actually marketing to with so much competition for eyeballs and attention. If you don’t know exactly who or how to communicate to this group, you will see little traction and be less willing to implement more marketing. Creative: Vanilla content works exponentially less