YOUR MARKETING SHOULD WORK FOR YOUR BUSINESS, NOT AGAINST IT.
We’ll guide you to understand the foundations of your brand, design a plan to get you in front of the right people and help you build a marketing machine so you can focus on what you do best.
Marketing at a fraction of the cost.
You'll be completely satisfied, or your money back.
Re-energize your marketing in as little as 9 days!
SOME OF OUR AMAZING CLIENTS
WITHOUT THE ATTENTION OF YOUR AUDIENCE, IT DOESN’T MATTER HOW GOOD YOUR PRODUCT OR SERVICE IS.
Most small businesses know their story but haven’t established a brand strategy, content, or messaging to maximize their story’s reach. Outsourcing these efforts often leads to a lack of turning leads into customers – at a high cost.
Imagine two scenarios:
Company A spends an enormous sum on traditional marketing. As soon as their marketing starts, users scroll past, skip or ignore it altogether.
Does this remind you of your competitors?
Company B does a great job by creating valuable, relevant content that their followers and prospects appreciate. When they post, their audience wants to see it and gets involved in some way.
Is this how your marketing makes your audience feel?
WITHOUT YOUR VIEWER'S ATTENTION, YOUR MARKETING IS TOTALLY WORTHLESS AND WILL FALL TO THE WAYSIDE.
In February 2010, Old Spice took a considerable risk and one of the most significant shifts in their history. The result? The company became one of America’s favorite male grooming brands – a surprising move because the company targeted women to sell a product that was for men.
This is one of the most successful marketing campaigns in modern history, and there is a crucial reason why we can attribute its success not to the content, but instead to the audience they target.
Old Spice’s first demographic was women. Demand for men’s fragrances was low because body odor was long considered by many as a sign of masculinity. But throughout the early 20th century, companies realized they were not reaching 50% of potential customers and began marketing to men without much success. With the advent of television, Old Spice was able to link their scent to the concept of Manliness more directly. In the 1970s, they doubled down on that concept, and in 1990, Old Spice sold to Procter and Gamble for $300 million.
Continue reading on the next page.
WHEN YOU CUT THROUGH THE NOISE, THE REMARKABLE HAPPENS.
The majority of companies have not yet realized that their focus should be on effective marketing: increased impressions only matter if they lead to increased sales.
That is why the first scenario we outlined above is so common: a company can squander money on a promotional snippet that is completely useless, while justifying it to themselves because, ‘This is what we’ve always done’, and forgotten what the world looks like in reality, i.e: ignore and tune out most vanilla advertisements they see.
Now that you are aware of this, we can start creating your marketing from the right point of view: how do we get your customer group’s attention so we can deliver your message so that it actually lands?
HOW DOES IT WORK?
STEP 1: BUILD
Complete your content marketing strategy with unlimited support from the Boundless Team.
STEP 2: CREATE
Use your strategy to make content that educates, entertains, and engages your community. Don't want to create your own content? Boundless Media will create all your social media content for the month.
STEP 3: ENGAGE
Engage your community! Don't want to do it yourself? Boundless Media will schedule all your social media posts and spend 5 hours per week engaging your community online.
FIXED PRICES WITH EVERYTHING INCLUDED.
CONTENT MARKETING STRATEGY
A step by step guide to start marketing and branding for your brand, by you in as little as 9 days. From understanding your niche to developing the best content for them, we make marketing as easy as 1,2,3.
With this package, you can also purchase monthly content creation services and social media management!
We'll create all your monthly content so that it aligns with your strategy! 18+ pieces of content fully post produced for your social media. All we need is an hour interview with you each month and leave the rest to us!
*Must purchase one time strategy package
We'll take all the content we made for you and maximize your social media audience's viewership. Most importantly, we'll spend 12 hours/month engaging your community online and drive more viewership to your brand! Our team actively goes out and searches for leads for you as well!
*Must purchase content creation services