FORGET EVERYTHING YOU KNOW ABOUT MARKETING.

YOUR MARKETING SHOULD WORK FOR YOUR BUSINESS, NOT AGAINST IT.

We’ll guide you to understand the foundations of your brand, design a plan to get you in front of the right people and help you build a marketing machine so you can focus on what you do best.

Marketing at a fraction of the cost.

You'll be completely satisfied, or your money back.

Re-energize your marketing in as little as 9 days!

 
 

SOME OF OUR AMAZING CLIENTS

 

WITHOUT THE ATTENTION OF YOUR AUDIENCE, IT DOESN’T MATTER HOW GOOD YOUR PRODUCT OR SERVICE IS.

Most small businesses know their story but haven’t established a brand strategy, content, or messaging to maximize their story’s reach. Outsourcing these efforts often leads to a lack of turning leads into customers – at a high cost.

Imagine two scenarios:

SCENARIO ONE:

Company A spends an enormous sum on traditional marketing. As soon as their marketing starts, users scroll past, skip or ignore it altogether.

Does this remind you of your competitors?

SCENARIO TWO:

Company B does a great job by creating valuable, relevant content that their followers and prospects appreciate. When they post, their audience wants to see it and gets involved in some way.

Is this how your marketing makes your audience feel?

WITHOUT YOUR VIEWER'S ATTENTION, YOUR MARKETING IS TOTALLY WORTHLESS AND WILL FALL TO THE WAYSIDE.

CASE STUDY

In February 2010, Old Spice took a considerable risk and one of the most significant shifts in their history. The result? The company became one of America’s favorite male grooming brands – a surprising move because the company targeted women to sell a product that was for men. 

This is one of the most successful marketing campaigns in modern history, and there is a crucial reason why we can attribute its success not to the content, but instead to the audience they target

Old Spice’s first demographic was women. Demand for men’s fragrances was low because body odor was long considered by many as a sign of masculinity. But throughout the early 20th century, companies realized they were not reaching 50% of potential customers and began marketing to men without much success. With the advent of television, Old Spice was able to link their scent to the concept of Manliness more directly. In the 1970s, they doubled down on that concept, and in 1990, Old Spice sold to Procter and Gamble for $300 million.

Continue reading on the next page.

 

WHEN YOU CUT THROUGH THE NOISE, THE REMARKABLE HAPPENS.

The majority of companies have not yet realized that their focus should be on effective marketing: increased impressions only matter if they lead to increased sales.

That is why the first scenario we outlined above is so common: a company can squander money on a promotional snippet that is completely useless, while justifying it to themselves because, ‘This is what we’ve always done’, and forgotten what the world looks like in reality, i.e: ignore and tune out most vanilla advertisements they see.

Now that you are aware of this, we can start creating your marketing from the right point of view: how do we get your customer group’s attention so we can deliver your message so that it actually lands?

HOW DOES IT WORK?

STEP 1: BUILD

Complete your content marketing strategy with unlimited support from the Boundless Team.

STEP 2: CREATE

Use your strategy to make content that educates, entertains, and engages your community. Don't want to create your own content? Boundless Media will create all your social media content for the month.

STEP 3: ENGAGE

Engage your community! Don't want to do it yourself? Boundless Media will schedule all your social media posts and spend 5 hours per week engaging your community online.

 

FIXED PRICES WITH EVERYTHING INCLUDED.

CONTENT MARKETING STRATEGY

$297

A step by step guide to start marketing and branding for your brand, by you in as little as 9 days. From understanding your niche to developing the best content for them, we make marketing as easy as 1,2,3.

With this package, you can also purchase monthly content creation services and social media management!

We'll create all your monthly content so that it aligns with your strategy! 18+ pieces of content fully post produced for your social media. All we need is an hour interview with you each month and leave the rest to us!

*Must purchase one time strategy package 

We'll take all the content we made for you and maximize your social media audience's viewership. Most importantly, we'll spend 12 hours/month engaging your community online and drive more viewership to your brand! Our team actively goes out and searches for leads for you as well!

*Must purchase content creation services

CONTENT CREATION SERVICES

SOCIAL MEDIA MANAGEMENT & LEAD GENERATION

$600/mo

$500/mo

 

WHAT DOES THE PROCESS LOOK LIKE?

FOUNDATION

Digital marketing is not complex, so why have we been sold on the premise that it is? All marketing can be boiled down to: communicating a specific message to a particular person at a specific time. So if it’s that simple, where do we start?

Well, first and foremost, we have to start with the foundation. You wouldn’t build a skyscraper if you didn’t have a stable foundation, and your marketing is the same way. So let’s investigate!

– Who you are talking to?
– What you are trying to communicate to them?
– What context are they in on each social media platform?

 

By going to the core of your marketing, we will be able to get the most accurate information possible. These insights will be vital in the next two sections as well as serve to highlight those core areas that need more attention. 

Armed with a complete understanding of your brand’s foundations, we will start to implement the tasks to completing those missing parts. We will also move to design the strategy for your brand to reach the people who need to hear it the most.

DESIGN

In the foundational stage, we learned about all the elements that make up our brand today. In the design phase, we will plan where we want our brand to be in the future.

Having a strong foundation is a step in the right direction but does not guarantee success. Just because our skyscraper has a solid foundation, doesn’t mean we just set out and start building. The problem that most businesses run into is they feel that they need to post but have no plan for what to post. This leads to stress and often decision paralyze or worse, posting randomly, which can lead to driving people away as they feel like they have lost touch with what your company is up to.

 

One of the best ways to counter this is a content marketing strategy that addresses these specific questions:

– What content will get and hold the attention of our target market?
– What content will build a deeper connection and trust with our audience?
– What content will enable the conversation to begin between you and your audience?

With these questions explored in-depth, we will have the elements to create a content strategy that's right for your business and has a direction to help guide us in getting messages that resonate with those who need to hear it most.

EXECUTION

In the foundation stage, we gained a deeper understanding of who we are today, and in the design phase, we put together a plan to get to where we want to go. The skyscraper has a solid foundation, a procedure on how it will be constructed, and now its time to roll up our sleeves and start. In the execution phase, we want to put it all together and sharing our brand with people who need to hear it at a specific time. 

 

During the execution phase, we will set up the right systems and processes based on your design materials. Basically, we work with you to construct a content marketing machine. The system will enable you to create targeted content habitually around topics that your audience cares about. Then we employ the right processes to post-produce and distribute content that moves your audience to take action.  

 

– Habit Training

– Content templates
– Marketing machine development

 

These elements enable businesses to put into practice the plans that we have designed by creating content and messaging for the platforms that offer the highest return on investment. The machine and templates will ensure that you spend less time creating marketing content and more time on actions that further help drive your business forward. Foundations, design, and execution feeds into the systems and processes, which drastically reduce the barriers to create scaling and distributing content that reaches people who need it. 

 
 
 

CONTACT US HERE.