Everything Turf Pros

The Challenge

Everything Turf Pros (ETP) had two thriving markets, Phoenix and Las Vegas, but needed a consistent, scalable way to bring in qualified leads for turf installations in both areas.

Their challenge wasn’t the product — homeowners already loved their work — it was building a predictable system that could attract, track, and convert leads efficiently without wasting ad dollars or missing follow-ups.

That’s where Boundless Media stepped in.

Our Approach

1. Full-Funnel Ad Management: We took over ETP’s Facebook campaigns and completely rebuilt their advertising system. Our team developed creative, data-backed campaigns customized for each market (Phoenix and Las Vegas) ensuring messaging, visuals, and offers spoke directly to local homeowners ready to invest in turf installations. We managed everything — from precise audience research and ad creation to split testing and optimization —turning Facebook into a consistent revenue driver for both markets.‍
2. Custom CRM Implementation: Leads mean nothing without follow-up. To capture every opportunity, we implemented a custom CRM built specifically for ETP’s workflow. This system automatically organized new leads from both markets, assigned follow-up stages, and allowed their team to respond quickly, no lost contacts, no confusion, no chaos. It became the backbone of their sales process, improving response times and conversion rates.‍
3. Data-Driven Lead Generation Strategy: We combined broad reach with hyper-specific targeting to attract homeowners most likely to invest in turf. By continuously refining ad spend and analyzing engagement data, we kept Cost Per Lead (CPL) at a decent price while driving consistent volume. The result? Scalable, predictable, and profitable lead generation that didn’t rely on guesswork.

Results

The outcome was clear — and impressive:

• 352 qualified leads generated in just 30 days
• $69.92 average CPL across both markets
• $24,610.24 ad spend
• $153,000 in total revenue
  • $52,000 from Las Vegas
  • $101,000 from Phoenix

That’s over 6x ROI in one month.

The CRM integration further boosted lead management efficiency, helping the sales team close more deals with less effort — and ensuring no homeowner fell through the cracks.

Conclusion

By aligning data-driven ads with a streamlined CRM system, Everything Turf Pros achieved:

✅ A steady, scalable pipeline of high-quality leads
✅ Efficient follow-ups and higher close rates
✅ A clear, repeatable process for ongoing growth

This partnership shows how strategic marketing systems (not just ads) can turn growth goals into measurable revenue. With a full-funnel approach and the right infrastructure, Everything Turf Pros transformed Facebook ads into a powerful engine for predictable profit and expansion across two cities.