All About Offer Optimization
If you’ve been wondering recently why your offer isn’t converting as frequently as it used to and/or you aren’t seeing the results you would like, it might be time to optimize your offer. Let’s dive into why offer optimization is so important and how we optimized ours to fit our needs.
So many people go into business thinking they will be the best in the industry. But it quickly becomes challenging to stand out against everyone else trying to be the best. So, what can you do to stand out? You could try lowering your prices so that you’re the cheapest option. You could also offer a lot of things. For example, you could offer your marketing services and walk their dog every week. This will definitely make you stand out from the crowd. Another option is to optimize your offer. You can make your offer so good that people feel dumb saying no to it. This is the route we chose to go, and we’ll walk you through how we did it.
Your offer is not only setting terms of how much your services cost and how much money you’ll make, but it’s also setting expectations for your new clients when working with you. It’s a way to set clear expectations of the goal you’re trying to achieve. An offer that you create for your agency should be targeted to a specific niche. To learn more about finding your niche, check out this blog!
Once you know your niche, your start with finding the core thing you want to offer, Ex: closed deals through personalized outreach. Then you want to go into everything that will make your offer successful, and offer those as bonuses. So the formula goes:
Core Solution + Bonus 1 + Bonus 2 + Bonus 3 = A Very Successful Offer
So what’s the main sentence we use to get people’s attention? “We help marketing agencies close an extra 2-4 high ticket clients per month without spammy messages, expensive ads, or adding any work to your plate.” We don’t mention all the bonuses we offer until after we’ve already grabbed their attention and they are serious about learning more. We focus on our solution so that it’s clear from the start what we do.
Here are some questions to ask yourself when structuring your offer:
- Are you in the money-making game or the money-saving game?
- Who’s your niche?
- What specific outcomes will your ideal customer achieve when working with you?
- What are the services you offer doing? Your service = X
- Create your value statement out of the questions you answered.
After you have your value statement, list out every single step of the process of making or saving your client money. This might take a while and be a little boring, but listing out every step will help you package your services to deliver a specific outcome.
If you don’t have a compelling offer, it doesn’t matter how much outbound you do, your message will fall flat. Optimizing your offer will save you more time and money and help you find your ideal clients. If you want any help with your offer or outbound efforts, feel free to reach out to email@example.com