Why do social media strategies fail to be implemented?

There are numerous reasons why your social media strategy might fail on implementation, but the top three that I have encountered are niche, creative, and data.

Niche: One of the most common ways is not understanding who you are actually marketing to with so much competition for eyeballs and attention. If you don’t know exactly who or how to communicate to this group, you will see little traction and be less willing to implement more marketing.

Creative: Vanilla content works exponentially less today. Creative copy, video, and audio content will have to be made a priority. Without it, you will not sustain the content needed to move the needle in your marketing.

Data: Without having or understanding data generated by your marketing, you will be leaving priceless information on the table. Data will help you adjust your marketing to understand your niche better and what creative works best.