Mio Home

The Challenge

We had helped Mio Home build a solid reputation for their artificial turf installations in 2024, but by mid-2025, they wanted to expand. After seeing steady results from their turf campaigns, they realized there was untapped potential in offering permanent lighting — a high-demand service that complements their existing outdoor solutions.

They turned to us to help them strategize, launch, and scale this new service — without losing momentum on their turf business.

Our Approach

1. Strategic Service Expansion: We worked closely with Mio Home to evaluate the market potential for permanent lighting, identifying the right audiences, positioning, and pricing structure to make the new service stand out. From messaging to creative direction, every step was designed to highlight the luxury, ambiance, and year-round appeal of permanent lighting for homeowners.

2. Custom Marketing System for Lighting: To ensure a successful launch, we built a dedicated marketing funnel tailored specifically for permanent lighting. This included new ad creatives, optimized landing pages, automated lead nurturing, and a CRM workflow for consistent follow-ups.

We officially launched the campaign on September 1st, and from day one, it delivered outstanding performance — proving just how profitable diversification can be when done strategically.

3. Continuous Optimization Across Services: While expanding into lighting, we continued managing Mio Home’s turf campaigns — testing new offers, creatives, and follow-up flows to benchmark performance and uncover insights about lead quality, booking efficiency, and ROI across both services.

The Results

Between September 1st and October 31st, the new permanent lighting campaign outperformed turf on nearly every key metric:

Permanent Lighting Campaign

• 110 leads generated
• $2,940.54 ad spend
• $26.73 average CPL
• 74 booked estimates
• 67.27% booking rate

Artificial Turf Campaign

• 77 leads generated
• $5,480.31 ad spend
• $71.17 average CPL
• 45 booked estimates
• 58.44% booking rate

Despite spending nearly half the budget, the lighting campaign generated more leads, more bookings, and a significantly better ROI. The data made one thing clear: strategic expansion works when backed by smart marketing systems and data-driven execution.

Conclusion

By introducing permanent lighting as a new offering and pairing it with a proven lead system, Mio Home:

✅ Opened an entirely new, profitable revenue stream
✅ Achieved record-breaking booking rates
✅ Reduced their overall cost per lead by over 60% compared to turf
✅ Strengthened brand recognition as a full-service outdoor transformation company

Mio Home’s success highlights a crucial lesson for home improvement businesses: growth doesn’t always mean spending more — sometimes it means expanding smarter.

With Boundless Media’s guidance, Mio Home turned their new service launch into one of their most profitable marketing initiatives to date. By combining strategic foresight with powerful ad systems, they proved that diversification can be both low-risk and high-reward when executed with precision.