Revive Your Lawn

The Challenge

Revive Your Lawn & Trimlight Chicago came to Boundless Media in September 2023 with a clear goal — to grow their hardscaping and permanent lighting (Trimlight) services through digital marketing.

We built and managed their Facebook and Instagram ad funnel, supported by a custom-built CRM system designed to track, organize, and follow up with every lead automatically. Over the months, this system helped Revive generate a consistent stream of qualified leads across both service lines.

But by early 2025, the company wanted to scale their marketing efforts and capture even more high-intent leads. That’s when we decided to expand beyond social ads and bring Google Search Ads into the mix.

Our Approach

1. Multi-Channel Marketing Expansion: Between February and March 2025, our team worked with Revive to build and launch a Google Search Ads funnel that complemented their existing Meta campaigns. The goal was simple:

• Reach homeowners actively searching for hardscaping and permanent lighting services.
• Combine the awareness power of social media with the purchase intent of Google searchers.

This dual-channel approach allowed Revive to show up everywhere, on the feeds and in the search results, ensuring that no potential customer slipped through the cracks.

2. Precision Targeting & Conversion Optimization: We built separate ad groups for each service, optimizing keyword strategies, ad copy, and landing pages for maximum conversion. Meanwhile, our CRM system automatically tracked all leads, unifying data from both Facebook and Google to create a seamless view of performance.

3. Continuous Integration & Optimization: With both channels live, our team actively monitored how Google and Meta campaigns worked together adjusting bids, refining audiences, and retargeting leads across platforms to boost total conversions and lower cost per acquisition.

The Results

In just the first two months of running Google Search Ads, the impact was immediate and measurable:

Google Search Ads

• 134 high-quality leads generated
• 4.97% click-through rate (CTR)
• $8,405.15 ad spend
• $62.72 cost per lead (CPL)

Facebook & Instagram Ads (During Same Period)

• 245 high-quality leads generated
• $10,830.61 ad spend
• $44.20 cost per lead (CPL)

Together, these campaigns drove 379 total leads in just two months a direct result of expanding their reach and diversifying lead sources.

Conclusion

By integrating both social and search marketing, Revive Your Lawn & Trimlight Chicago achieved:

✅ A wider reach across multiple buyer stages (awareness → intent → action)
✅ A consistent flow of leads from two high-performing channels
✅ Stronger lead quality and intent from Google users
✅ More data to optimize creative, targeting, and budget allocation across campaigns

Revive Your Lawn & Trimlight Chicago’s success proves that scaling isn’t just about spending more, it’s about showing up where your best customers are.

By expanding from Facebook and Instagram into Google Search, they unlocked new levels of visibility, consistency, and profitability turning a single-channel system into a multi-channel marketing engine that keeps their pipeline full and their services in demand.

Boundless Media continues to partner with Revive to refine and grow this system, helping them dominate their local market and stay ahead of seasonal demand for both hardscaping and permanent lighting services.

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