Patriot Pools

The Challenge

Patriot Pools builds stunning backyard escapes — but their digital presence wasn’t matching the quality of their craftsmanship. They needed a consistent way to bring in qualified leads for pool installations and hardscaping projects while keeping track of every opportunity from first click to signed contract.

That’s where we came in.

Our Approach

1. Ad Management: We took over Patriot Pools’ Facebook and Instagram campaigns from the ground up crafting seasonal ads designed to speak directly to homeowners dreaming of upgrading their yards. Every detail was intentional: messaging, visuals, timing, and targeting. Our team handled everything — from audience research and creative testing to daily optimization — ensuring every dollar worked harder toward real, qualified leads.‍
2. CRM Implementation: Generating leads is one thing. Managing and closing them is another. We implemented a custom CRM system tailored specifically for Patriot Pools — allowing their team to instantly track, organize, and follow up with new leads. No more lost opportunities or scattered spreadsheets. Every inquiry became part of a clear, measurable sales process.‍
3. Lead Generation Strategy: By using detailed targeting and analyzing audience behavior, we honed in on homeowners most likely to invest in backyard transformations. Our strategy focused on efficiency — maximizing high-quality leads while minimizing ad waste.

Results

The results were nothing short of transformational:

• 60 qualified leads generated between August 1 – October 29
• $5,041.21 ad spend
• $475,000 in closed revenue
• $220K–$250K still in the pipeline

That’s a 94x return on ad spend — proof that when strategy, creative, and systems align, incredible growth follows.

The new CRM didn’t just make lead tracking easier — it helped Patriot Pools convert faster, communicate better, and deliver a smoother experience from first click to completed project.

Conclusion

By combining powerful ad strategy with smart automation, we helped Patriot Pools:

✅ Build a steady, predictable flow of qualified leads
✅ Streamline follow-ups and increase close rates
✅ Reclaim time to focus on what they do best — building dream backyards

This partnership proves that great marketing is more than just ads — it’s the system behind them. With the right mix of targeting, creative, and automation, Patriot Pools turned digital marketing into a profit engine.