Friday I'm In Love

The weekend is finally here!

We're talking about active and passive marketing this week, so let's get into it!

Let's talk active & passive marketing — You've probably heard us talk a lot about active and passive marketing because it's kinda our thing. But we want to explain it a little further! Active marketing is used to get your potential customer's attention and drive them towards the desired action. In contrast, passive marketing is designed to keep your potential customers engaged with you without any additional effort. Let's look at some pros and cons of active and passive marketing. Passive marketing pros:

  • More affordable

  • Higher ROI

  • More flexibility

  • Here for the long haul of your business

Active marketing pros:

  • Achieve goals quickly

  • Ability to personalize your message

  • Easily adaptable

  • Increased leads/revenue

Passive marketing cons:

  • Long term focus

  • Can not personable

  • Has to be part of a holistic marketing plan

Active marketing cons:

  • Time-intensive

  • Not always cost-effective

  • Has to be part of a holistic marketing plan

You want to make sure you're using both types of marketing. When you combine active and passive marketing, you're increasing the chances of conversion. Using just active or passive marketing will not prove to be beneficial for your business. "If you build it, they will come" doesn't always work. Sometimes you need to build (passive marketing) it then bring them to see it (active marketing). Combining these two forms of marketing is one of the key ingredients to any successful marketing strategy. We hope this helps you understand our process a little more!


Boundless Media Pet of the Week We love our pets here at Boundless, and we think you will too. Here are our Pets of the Week, Bandit, who likes to lay down by his food bin and stare until someone feeds him 😂

Have a relaxing weekend, and we'll see you next week!

With 💛,

The Boundless Media team

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