Small businesses have such a fantastic opportunity with social media not just to acquire new customers but also to keep existing ones!
Here are a few examples:
Ensure that you have a plan for marketing, it’s hard to get to a destination without knowing where it is
Commit to doing small actions every day
Create messaging that is specific to a specific group of people
Please think of the long game when it comes to your brand
Experiment with content, what worked yesterday might not work today