How can small businesses use social media effectively?

Small businesses have such a fantastic opportunity with social media not just to acquire new customers but also to keep existing ones!

Here are a few examples:

1. Ensure that you have a plan for marketing, it’s hard to get to a destination without knowing where it is

2. Commit to doing small actions every day

3. Create messaging that is specific to a specific group of people

4. Please think of the long game when it comes to your brand

5. Experiment with content, what worked yesterday might not work today