How do you create content to serve a purpose?

Marketing is about communicating a specific topic to a specific audience at a specific time, and content is the vehicle for your message you wish to communicate with the world. To create meaningful content to serve a purpose, you first have to know:

💡What is the purpose?

💡What is the topic you aim to share?

💡Who is your specific audience?

💡Why is this relevant to your audience right now?

Once the “why” has been answered, then you can turn to the “how.”

How to create content can take many forms, but the most common types will fall into:





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