The follow-up is one of the most important aspects of sales. It allows you to keep in contact with your clients and set follow-up appointments, but it also provides opportunities for building relationships. This blog post will discuss when and how you should follow up with potential clients to get the best results. We will cover things like what to say, how often to follow up, and some of the best ways to follow up with your leads. But, first, we're going to dive into how often you should follow up.
Do you remember the anxiety of trying to figure out when to call or text someone after a first date? You don't want to seem desperate by reaching out too early, but you also don't want them to think you ghosted them by waiting too long. You don’t want to follow up too frequently, but you also don’t want them to forget you exist.
Follow-ups with prospects are the same way. If you get an email from a prospect, or they reply to your email, send them an email back within 24 hours, make sure you have answered any questions they've asked, or provide any information they've requested, such as pricing information. If you've left a voicemail for someone, follow up on that within 24 hours and send them an email as well. If you've received a connection or Inmail reply from LinkedIn, make sure to send a response back within at least 24 hours, unless they want to set a meeting. Then make sure you reply as soon as you can. If you don't get a response, make sure to follow up at least once a week to keep your company fresh in their minds.
Don't forget; all follow-ups need to be personalized. Don't just copy and paste from message to message. Make sure you are not just using their name but also pointing out something you saw about them, i.e., a post they shared, a podcast they were on, or something about their current company. If you want more tips and tricks on follow-ups, check out this blog! You also want to follow up at times that are convenient for them. Don't send every email first thing in the morning when they're getting their day started, and don't try to call at lunchtime. Timing is key to good follow-ups.
The follow-up process is essential for any sales professional. Follow-ups are a critical component in any marketing campaign because they allow you to establish relationships with prospective customers by staying top of mind. Don't think of a follow-up as being irritating; you’re persistent. If you don't know if you have a strong follow-up game, Boundless Media would be happy to do your follow-ups for you!