Hi friend, how was your short week?
We hope it was great!
If you're frustrated about people not wanting to keep talking to you after sitting down for a demo with you — keep reading! This one's for you.
Come Back We Miss You! Picture this: You just had a great demo with a lead who's really interested in what you have to offer. Amazing. So you email them to set up your next call and you don't hear from them for a week. And then two weeks. And then a month. What if there were some simple steps you could take before your demo call that would help you close the sale during the demo making a second call unnecessary? There is! The biggest hack we've found is using Calendly's automated, custom reminders to provide value and teach our lead more about us before we sit down with them for a call. You can easily send your Calendly link with your first email to make scheduling a breeze! You can use Calendly to automatically send additional content to your prospects and help them learn more about your company without bugging them every day until your meeting. CEO and Co-Founder of Boundless Media, Nico De Bruyn, uses this method to send out his emails to leads who have booked using Calendly. “It’s a great way to share information about your company and connect with your prospect. I’ve also seen an increase in demos and closed more deals since starting this process.” How do you do this? It’s easy to implement these habits when you send emails, and Calendly makes it easy for you too. Your prospect will schedule the meeting using your link so you can set up reminders to go out the days and even hours before the meeting. When you set reminders, you can insert your content and slide it in with the reminder. Maybe you have a FAQ sheet you want to send, your latest LinkedIn post, or a video showing your product in action. Whatever it is, sending it with your reminders and follow-ups is a great way to stay connected. Below is Nico’s process when it comes to follow-ups and meeting reminders.
Send Calendly link to schedule a meeting
Send a thank-you email with a video
Email over your latest blog post
Send a text message reminder, and email over a LinkedIn post
Email a Loom video and reminder over the day before the demo
Demo your product.
Using this method gives the person you’re meeting more information about your company, product, and yourself. Your content typically answers some of their top questions, which will help them understand how your product will solve their problems- making it easier to land the sale. Learn how to set up and customize automated reminders in Calendly here. Read the full blog post about this topic on our website!
Boundless Media Pet of the Week 🐱 We love our pets here at Boundless, and we think you will too. Here's our Pet of the Week, Rose's foster cat Keanu!
Have an amazing weekend!
See you next week.
The Boundless Media team