Is social media a key driver for word of mouth marketing?
It can be!
And so can a well done super bowl ad! What you should look for when using social media specially to drive online word of mouth is creating content that is easily shareable.
Whether this is pictures, videos or text, make sure to create content that is both entertaining and educational to your audience. A great example of this is dollar shave clubs “our blades are f**king great” commercial.
So make sure that you create a piece that starts a conversation, encourages sharability and is both educational and entertaining to consume.