Boundless Media Welcomes You to the Friday Flash!⚡

Happy Friday, Boundless Fam!

We hope your first week in the New Year was an amazing one.

Here’s our New Year’s Resolution: Help you become an expert marketer.

We are excited to announce the release of our new weekly newsletter that will include tips and tricks to maximize your marketing efforts and have some insider info about how to boost your digital presence. 🤩

Personalization Do you want to stand out in 2021? Then start personalizing your marketing! That means personalized content, products, emails, and more.

There are countless ways to create personalized marketing. Here’s where to start:

  • Knowing your customer’s current needs

  • Remembering who they are and what they’ve done

  • Anticipating their future needs

Taking these actions will show your customers that you are exactly what they are looking for.

Video Content

Another way to stand out this year is to include more video content in your marketing efforts. Videos engage people right away, appeal to mobile users, and help customers feel more confident about the company and product. To introduce more video content to your brand, try posting videos to your website or start a live broadcast on LinkedIn. Need inspiration for videos?

  • Demos

  • Interviews with industry experts

  • Testimonials

  • Frequently Asked Questions

  • Event highlights

Another beneficial thing about videos is that you can easily reformat them to produce more content. For example, video transcription can easily be reformatted and turned into a new blog post. Or the audio can be stripped from the video and be used as a podcast episode. The possibilities are endless!

Did you know that Nico, CEO & Co-Founder of Boundless Media, creates videos for LinkedIn every day, and this is how we organically got our first five clients with no other outreach? See Nico in action!

Using An Automated Calendar Schedular (Like Calendly, Dubsado, Acuity, Etc.)

Another way to stand out to your clients this year is to use strategically placed reminders about appointments. 25% of sales meetings are no-shows. Each no-show hurts your ability to close deals. Use your software to combat this by:

  1. Setting up an email reminder 24 hours before your meeting. We can help you create a template and add a link to anything you want prospects to see before you meet.

  2. An hour before your meeting, send a second email reminder with a short, personal note. This note might look like this: Hi {invitee_first_name} Looking forward to catching up with you in an hour! Let me know if you need anything beforehand.

We hope this tip helps decrease no-shows and increase sales! 💰

For more information about using Calendly to send reminder emails, check out this article. For more information about using Dubsado to send reminder emails, check out this article. For more information about using Acuity to send reminder emails, check out this article.

Have another software not listed? We can help you with it!

We have TONS more tips and tricks in store for you this year, but if one of your resolutions was to read more, we could help with that! Here is free access to a digital copy of Nico’s book, We’re All Marketers.

No matter how you plan to make your company stand out this year, we are here to help. Feel free to contact us with any questions about these marketing tips or anything else! Have a wonderful weekend!

With 💛,

The Boundless Media team

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