Lead Generation 101



What is Lead Gen?

Lead generation, aka "Lead Gen," is the process of turning strangers into someone with interest in your company's product or service.

Why do I need Lead Gen?

In a perfect world, your business has people begging for your service, and they're willing to pay you for it without you spending a dime on marketing.

More realistically, you're going to need to be proactive in your marketing. This includes creating top-notch content and having a fantastic outreach strategy to get people in your sales pipeline, enabling you to have a healthy pipeline of prospects to keep your business moving forward.

Why use LinkedIn for Lead Gen?

While there are many different methods for lead generation, we love LinkedIn because:

  1. It's easy to hyper-target searches and find your ideal client.

  2. It's more casual than other methods, like cold emailing. LinkedIn makes it easy to strike up a conversation & get to know your prospects.

  3. LinkedIn is a 24/7/365 networking event. You can create content to work for you when you're not online. This is as close to passive lead generation as it gets! 😉


How do I have the best chances of getting leads?

By combining and content marketing & a direct outreach strategy, you're amplifying your reach. There are benefits to both of these strategies on their own, but in combination, you will start more conversations, be seen as more credible, and build context around the solutions you provide.

Where do I start with Lead Gen?

Before you get started, you need to do a few things:

  1. Define who your ideal customer is. Make sure you know what their position, niche, offerings, and responsibilities are.

  2. Make sure your profile is set up for success! Need help? Here are our tips for a killer LinkedIn profile: https://6cb47fed-8444-4b4d-bf8e-d301e0b4df21.usrfiles.com/ugd/6cb47f_a033157bea8a4aa99f3eb65996d8e323.pdf

  3. Develop a persuasive elevator speech & sales pitch for the solutions you offer.

After you have done these things, you're ready to get started with your lead gen strategy!

If you have any questions or need help, you can set up a 15-minute meeting with our team to go over everything here: https://calendly.com/nicodebruyn/15min




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