Not all platforms are good for all types of businesses or content types that you and your business are best at. As a general rule of thumb we recommend to business owners to apply the 70/20/10 rule when dealing with what social platforms to be on.
This means 70 percent of your time and resources should be going to one platform, usually this is one that you are doing the best from.
Then 20 percent on a platform that is doing well for you or that you are seeing good growth or returns from.
And then 10 percent on experimental platforms that have the ability and that you believe had the potential to become a game changer for your business.