Social Media and Email Marketing: Why They Go Together

Social media and email marketing are two of the most common ways to promote a business. They work well together, but many companies don't know how to use them correctly. This blog post will show you why email marketing and social media go together, what email content can be used on social media, and how to create content from your email campaigns.


In 2020, there were 3.96 billion people actively using social media worldwide, and in 2021, there are 4.1 billion people with email. This is an excellent example of why you need to use email and social media marketing for your business. You can reach so many people! You can use email to promote social media content, and you can encourage your audience to sign up for your emails on social media. It's like peanut butter and jelly, you can have them separately, but together they are so much better. But how do you send emails and post to social media without posting the same content? Let's talk about that.


Email is a great way to promote your social media. If you had a super popular post, or you're running a contest on your social media page, that's a great thing to put in your emails. You don't have to put every post in your email. Just highlight what people are missing if they don't follow you on your social channels. You also have a direct line of communication to individuals, and you can personalize your messages to them.


Social media is where you want to create content from your email. Maybe there's a great stat or quote that you want to share. Make it a fun graphic and post it. Tell people if they want to learn more, they can sign up for your emails. Think about what would happen if all social media went away tomorrow. You want to get as many email addresses as you can from your following, so if LinkedIn, Instagram, or Facebook go the way of Myspace, you will still be able to contact your audience! The good thing about social media is you will have a lot of like-minded individuals following your page. That means they're more likely to buy from you or sign up for your emails because they want to hear what you want to say.


Planning is super important when it comes to using email and social media together. Make sure you have a thought-out plan ready to go before you just send out a big email push and hope to get some followers out of the deal. Use impactful visuals, stay positive, incentivize users to follow you, or sign up for your newsletter, start a conversation, and most importantly, be authentic. Boundless Media is constantly using social media and email together. If you'd like help, we're here for you! If you want to learn how to create content at high volume, check out our blog post here!


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