Before you begin creating social media marketing campaigns, content, or any digital marketing, consider your business’s goals. Getting started with social media without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out, and how would they use social media?
What message do you want to send to your audience with social media marketing?