• Nico De Bruyn

What makes you want to follow someone you don’t know personally on social media?

If the person hits two or more of these points:

  1. entertaining: the person entertains me, and I find what they talk about and holds my attention

  2. education: what they post has value to me and teaches me something around a topic I care about

  3. engage: they seem human, and I feel as I can have a real conversation with them

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