There are numerous reason why your social media strategy might fail on implementation but the top three that I have encountered are: niche, creative and data.
Niche: One of the most common way is not understanding who you are actually marketing too. With so much competition for eyeballs and attention. If you don’t know exact who or how to communicate to this group you will see little traction and be less willing to implement more marketing.
Creative: Vanilla content works exponentially less today. Creative copy, video and audio content will have to be made a priority. Without it, you will not be able to sustain the content needed to move the needle in your marketing.
Data: Without having or understanding data generated by your marketing, you will be leaving priceless information on the table. Data will help you adjust your marketing to understand your niche better as well as what creative works best.