According to Statista, in 2019 the U.S. spent over 350 million dollars on email advertising! 81% of B2B marketers say their most used form of content marketing is email newsletters. So how do you stand out, and how to get leads to open your emails? We’re going to take a look at some of the best practices to go from the first email to a returning customer. First, why is email marketing so successful? Honestly, because it has one of the biggest ROIs when compared to other forms of marketing. Acco

If you do this every day, you can easily have mountains of content to post on each platform you want to build an audience on and keep your posts top of mind for anyone viewing them in the future. A content machine is a valuable strategy for you to implement that increases your output of high-quality, engaging content.

What does it mean when someone converts on your website? It means that they have clicked a button, filled out a form, or purchased something. Conversions are what business owners dream about. The more conversions you get, the more money your business makes! Our CEO, and Co-Founder, Nico De Bruyn, said it best "Basically, a conversion is a measurable action that progresses a potential customer towards becoming a paying customer in an important way. Therefore, in online marketing, conversion happe

Social media and email marketing are two of the most common ways to promote a business. They work well together, but many companies don't know how to use them correctly. This blog post will show you why email marketing and social media go together, what email content can be used on social media, and how to create content from your email campaigns. In 2020, there were 3.96 billion people actively using social media worldwide, and in 2021, there are 4.1 billion people with email. This is an excell

Let's Get to Work! This week went by so quickly! Working with you truly makes time fly by. ⚡ This week's newsletter talks more about making the most of every sales call you have and what to do if things don't necessarily work out how you wanted. Let's dive in! Take The Dive 🏊‍♂️ To continue our conversation about positioning, we will talk about deep diving questions and how they can help you in your sales process. It’s very common in sales to have a call with a lead where you present everythi

Use this quick guide to get started on setting your marketing goals!